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Coming July 26th! Rolfe welcomes all RAGBRAI® riders!

Rolfe is a community of 509 residents. Named after Princess Pocahontas’ husband John Rolfe.

We invite you to visit Rolfe and see why we are proud to call it home!

Rolfe is the Home of the Pocahontas County Freedom Rock.

Other photo opportunities include a Larger than Life Welded Cy Statue,

A larger than Life Bicycle plus many more. So, stop on by and partake on what Rolfe has to offer!! More Information will be coming soon.

Rolfe Ragbrai Map

Vendor Information

If you are interested in being a vendor during Rolfe’s Pass Thru, please fill out the vendor application. We look forward to working with you.

Vendor Application

Buena Vista/ Pocahontas County Environmental Application to operate a Temporary Food Establishment


Temporary Tattoos and Tags Logo

CUSTOM TAGS will be in Rolfe selling Temporary tattoos and Bike Jewelry to decorate yourself for the occasion.

IV Therapy Services

Who specialize in IV Hydration treatments! Each Treatment they offer has its own unique blend of vitamins and minerals. They are safe, effective and painless.

Rolfe Golf Club will be having a Beer Garden at Heritage Park located on Main Street.

Sunnybrook on Main, Rolfe’s local bar will be having a Beer Garden.

Sunny Brook


P.E.O. is a philanthropic organization where women CELEBRATE the advancement of women; EDUCATE women through scholarships, grants, awards, loans, and stewardship of Cottey College and MOTIVATE women to achieve their highest aspirations.

5,463 Homemade Pie Illustrations & Clip Art - iStock

The P.E.O. Ladies will have Homemade Pie and Coffee for your delicious enjoyment of Pie.

ROLFE’s Hometown Pride & Lions Club, Park and Rec.

These groups will be raising funds to repair the floor in the City’s Community Center. The Community Center is used for a wide range of activities in Rolfe and used by local organizations and public.

Loose Meat Sandwich (Maid-Rite Copycat) - Culinary Hill

Thes Local Groups will be offering up a Loose Meat Maidrite sandwich meal. You can also purchase to wash the meal down with a nice COLD, your choice of an Ice Cream Float.


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Say Cheese out of Des Moines offering up

Grilled Cheese Sandwiches, Grilled cheese with Bacon, Grilled Cheese with Bacon & Tomato or get just a good old fashion BLT. Check out their Facebook page.

Palm’s Caribbean Cuisine logo

Feeling to kick it up a notch, then this is your spot. The PALM’s will be serving up a Jerk Chicken Wing Meal, Deep Fried Sweet Potatoes, Sama Punch and Jolloff Rice. Sounds irresistible!!


This vendor will be serving up some savory Chichen Burrito’s, Vegetarian Burrito’s. Also will be offering Fruit Smoothies, Gatorade and Water.

Lemon Peddlers

The Lemon Peddlers are excited to serve fresh squeezed lemonade 🍋 this year on RAGBRAI! We will also have frozen Bob’s pickle pops & coffee for sale.

PB Peddlers

Elvis Lives at PB Peddlers! Can’t wait to serve up the “Elvis” sandwich with PB, banana, and bacon 🥓 this year again at RAGBRAI!! Check out our other menu items like the Ragberry (PB, bacon, raspberry chipotle) and classic PB & J.


Will be offering several different flavors of smoothies for your drinking pleasure.


JAM TIME D.J. Productions will be keeping the crowd in Rolfe entertained with their mix of Rock’n’Roll, Country and group music to keep the crowd excited and energized.